He announces his return on “Don’t Hold Your Applause” with twirling piano, drum line snare rolls and an insistence that important changes have come. Sure, Wale’s agile, pushing flow is intact, as are his penchant for surprising production and ability to combine personal material with over-the-top entertainment. rapper signed with Rick Ross’s Maybach Music Group, a strange match considering Ross’s Teflon Don persona and Wale’s hipster appeal.Īs such, the change in label is far more than a difference in logo on the back of the disc. In the wake of that disappointment, the D.C. No matter the reason, Attention: Deficit just didn’t sell as well or reach as wide an audience as it should have.
Maybe it was just that the Seinfeld-themed Mixtape About Nothing had the ultimate hook of familiarity, with its sitcom references and samples, leaving the excellent (if less focused) LP reaching out in a handful of eccentric directions for something to latch onto.
After all of the hoopla over his mixtapes and the repeated delays on a full-length debut, Wale‘s first record, Attention: Deficit, didn’t make the splash that the anticipation would suggest.
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